one word

Roflshop

It's a high-traffic brick-and-mortar retail boutique that specializes in merchandise for IP that was popularized online. Here are some things that roflshop will sell:

• lolcats prints, postcards, and related merchandise.
• HomestarRunner things
  
• Jonathan Coulton CDs and things
• Penny Arcade and other webcomic shirts
• US Senator Ted Stevens Approved Make your own model Internet kit. It's a series of tubes.
• Whatever else is topical - we will have a full-time buyer whose job it is to identify and source hip new merchandise.

Each item display in the store will have a paper tag, hand-labeled in pen, with price, a factoid and a url. Roflshop will live in malls, mostly.